To create a new segment for a Birthday Campaign:
- Create a new segment in Subscribers-Segments section.
- Go to Adjust Settings, select “Choose a condition” and select “By form field.
- Choose the form and the field with subscribers’ birthdays from the drop down menu. For example “Birthday” field.
- Adjust the settings to: «Equals the current date and day».
Save the selection settings.
Choosing settings “equals to current date” is a mistake. Meaning the full match up to a year applies to the subscribers who registered today or subscribed, but not for a birthday campaign (birthday field does not equal to the current).
In order to add subscribers to a segment, Birthday date should have the correct format.
More: “Date and time” fields.
After the segment is created you can setup an automatic “Birthday” campaign.
More: “Birthday” campaign